Bob lives in Phoenix, Arizona in a 3,500 square-foot home in a quiet neighborhood. He's the kind of guy who never thought he would consider a residential fake grass lawn, but he changed his mind earlier this year and has never looked back.
Bob bought his Spanish-style home back in the late 1990s and, despite his 70 hour workweeks, spent much of his free time on landscaping projects. He prided himself on how his home looked but the one thing that always eluded him was a perfect front lawn. It seemed that, no matter what he did, his lawn looked shabby. Despite this fact, he scoffed at people with residential fake grass lawns and kept up a time-consuming weekly lawn ritual for two decades.
On Saturday afternoons, Bob would put on his big straw hat and work gloves and head outside where temperatures hovered over 100 degrees. First, he would fire up his electric edger and go around the entire front lawn; making sure every edge was crisp and neat. Next, it would be time to mow so he'd get his state-of-the-art mower going and spend the next 75 minutes carefully mowing his lawn with nice, neat lines. Once the edging and mowing were done, Bob would typically fill his seed spreader with grass seed and/or fertilizer and walk around and around the yard to make sure every square inch was covered. Next, he would place his sprinklers on the lawn to water in the seed and fertilizer; moving them every 15 minutes or so. By the time he was finished, he was exhausted.
Bob followed this weekly lawn ritual every Saturday for 20 years even though it ate up a good portion of his weekend, and reduced the time he could relax after his stressful week at work. In early 2010, he visited a friend's new home. When he pulled up to the house, the first thing he noticed was how gorgeous the front lawn looked. Despite all of Bob's hours of grass maintenance, his lawn never looked very good. It was patchy, covered in yellow spots and choked with weeds. But his friend's lawn was vibrant and lush and looked perfectly healthy. Bob loved how the lawn enhanced the look of the house and secretly wished his lawn could look the same.
When Bob bent down to feel the grass, he quickly realized it was a residential fake grass lawn. He was completely surprised that it looked so real. Visions of his hours toiling over his own yard flooded his mind. And, in that moment, Bob decided to get a synthetic lawn. Just a few weeks later, his residential fake grass was installed and Bob was spending his Saturdays relaxing in the pool with his family instead of sweating over his lawn. He has never looked back.
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